As the Product Marketing Manager, you will be responsible for product launches, core product positioning, and the multi-channel campaigns that bring new features to market. Working directly with the VP of Growth, you will turn what the product team ships into clear, compelling messaging and keep a high-velocity launch and communication cadence running every week.
Responsibilities:
- Plan and run end-to-end monthly and quarterly multi-channel campaigns for major product launches and key customer segments, from brief to performance reporting
- Run a weekly cadence of feature release communications across blog, social, email, and in-app channels
- Write sharp, persuasive copy that translates new features into clear value for brands and creators
- Improve and expand the core product positioning and messaging on the company website
- Plan lifecycle campaigns and create content for every stage of the customer journey, including onboarding emails and in-app messaging, to drive activation and retention
- Build and share knowledge of ideal customer profiles across the company
- Conduct market and competitive analysis to inform positioning and internal content
- Partner with Product, Design, and Engineering to align launches, onboarding, and in-product growth
- Use AI tools to work faster and operate the processes that enable scalable campaigns, experimentation, and measurement
Requirements
- 3+ years of experience in product marketing
- Proven track record of shipping product launches and running multi-channel campaigns at a high cadence
- Excellent copywriting and messaging skills, with the ability to shape how a product is perceived
- Strong bias for action and a focus on execution and consistent, high-quality output
- Hands-on experience with content marketing and lifecycle marketing, including email and in-app communications
- Solid understanding of the product-led growth funnel: activation, adoption, expansion, and retention
- Daily, practical use of AI tools in your marketing workflow
- Experience collaborating cross-functionally with Product, Design, and Engineering
- Ability to work from the Vancouver office 3 days per week
Preferred Qualifications
- Experience at a startup
- Background in B2B SaaS, two-sided marketplaces, the creator economy, or product-led growth companies
- Deep curiosity about customer behavior and modern marketing, with an active interest in the AI and marketing community
- Experience with market research and competitive analysis
- Experience with paid or organic demand generation, event marketing, or customer advocacy programs such as reviews and case studies
- Side projects or personal experiments with new marketing and AI tools
Benefits
- Competitive Pay: $90,000 - $120,000 CAD
- Annual Reviews: yearly performance and compensation reviews with opportunities for raises
- Paid Time Off: 3 weeks of vacation to recharge
- Paid Holidays: observe statutory holidays with pay
- Paid Sick Leave: take care of yourself when you need it
- Autonomy & Ownership: you'll have real control over your projects and the freedom to shape how things get done
- Growth Potential: opportunity for career progression and financial growth
