The Senior Marketing Manager plays a critical leadership role at Obakki, owning the day-to-day execution of marketing across channels while managing and developing the marketing team. This role is responsible for translating high-level strategy and annual planning into cohesive campaigns, channel plans, and operational excellence.
Reporting into senior leadership and working closely with a strategic marketing advisor, this role leads the GTM calendar, oversees campaign execution, manages agencies, and ensures marketing efforts are aligned with business priorities, product launches, and brand standards.
This is a hands-on leadership role for a thoughtful, organized marketer who thrives in a collaborative, fast-paced, design-led environment. The ideal candidate is comfortable working on both high-level strategy as well as in day-to-day execution.
KEY RESPONSIBILITIES
Marketing Leadership & Team Management
- Lead and manage the marketing team, including the Digital Marketing Manager, Ecommerce & Merchandising Specialist and Social Media / Content Manager
- Run weekly 1:1s, team meetings, and planning sessions to ensure clarity, accountability and alignment
- Coach and develop team members, supporting skill growth and performance over time
- Foster a collaborative, organized and high-performing marketing culture
GTM Planning & Campaign Management
- Own the marketing GTM calendar, ensuring all launches, campaigns, and initiatives are clearly planned, resourced and executed
- Ensure marketing efforts support broader business objectives and brand initiatives
- Translate annual marketing strategy and priorities into quarterly and monthly plans
- Lead campaign planning across channels, ensuring cohesive storytelling and execution
- Partner with ecommerce, operations, and creative teams to align product priorities, merchandising and launch readiness
Channel Strategy & Performance
- Oversee channel strategy and execution across email, social, editorial, paid media and campaigns
- Work collaboratively with the team to define channel KPIs and performance targets
- Review performance regularly, identifying insights and opportunities
- Optimize channel plans based on results, seasonality and business needs
Project Management & Operations
- Own marketing workflows and project management using Asana
- Ensure campaigns and initiatives are clearly scoped, prioritized, and delivered on time
- Balance multiple workstreams while maintaining a high standard of quality and organization
- Act as the operational backbone of the marketing function
Agency & Contractor Management
- Manage external agencies and partners, including paid media and PR
- Oversee briefs, timelines and performance
- Ensure agencies are aligned with Obakki’s brand, goals and GTM calendar
QUALIFICATIONS
- 5+ years of experience in marketing, with at least 2+ years in a people management role
- Proven experience leading integrated marketing campaigns and GTM planning
- Strong understanding of channel strategy across email, social, editorial and paid media
- Demonstrated ability to manage teams, agencies and team workflows
- Highly organized with strong project management skills
- Comfortable working in a fast-paced, collaborative environment
- Excellent written and verbal communication skills
- Working proficiency with Klaviyo, Asana, Google Analytics and Shopify
- This is an in-office role and candidates based in Vancouver are preferred PERKS + BENEFITS
- Competitive compensation package
- Comprehensive medical and dental benefits
- Opportunities for career advancement and growth
- Inclusive and dynamic office culture
- Generous employee discount
- Engagement and team-building opportunities
EXCITED TO JOIN OUR TEAM? If you are interested in pursuing a career at Obakki, please send your CV to: careers@obakki.com
