The Social Media & Community Coordinator supports daily channel execution and active community engagement. Sitting at the intersection of social publishing and community support, this role handles day-to-day channel operations, real-time social listening, audience interactions, executive account administration, and basic UGC and influencer coordination.
Essential Functions
- Social Channel Operations & Execution
- Editorial Calendar & Publishing: Update and maintain cross-channel content calendars (Instagram, Facebook, TikTok, LinkedIn, Pinterest, YouTube, Reddit) in Sprout Social. Schedule approved core content and narrative posts natively or via Sprout Social across all brand handles.
- Paid Post Boosting: Execute routine targeted post-boosting in Meta Business Manager. UTM link building.
- Channel Performance Tracking: Monitor channel health, pull routine engagement and growth metrics via Sprout Social, Tableau and GA4, and compile baseline social reports.
- Community Engagement & UGC Coordination
- Active Listening & Response: Conduct routine social listening in Sprout Social, engaging directly with followers and digital communities across TikTok, Instagram, Reddit, and LinkedIn to foster active brand conversations.
- Escalations & Monitoring: Monitor tagged messages, incoming comments, and brand mentions; flag high-priority posts, user issues, or trending media topics to internal PR and Customer Support teams.
- UGC & Creator Logistics: Coordinate creator deliverables against contracts, manage social contest logistics, and track user-generated content (UGC) for community reposting.
- Franchise Network Liaison
- Social Media Support: Franchise launches/mergers/closures & Troubleshooting any info page related issues
- Processing Invoices & Budget Tracking
- Franchise Partner Social Media Best Practices Training
- Executive Social Support
- Leadership Channel Maintenance: Support scheduling, posting, and routine comment monitoring for executive and founder social channels (e.g., LinkedIn, DM, Podcast requests).
- Community Alignment: Ensure executive channel interaction matches the brand's tone of voice and coordinates with broader communications guidelines.
- Adhoc initiative and event support as required
Experience Required
- Experience: 2+years of hands-on experience in social media coordination, community management, or digital channel operations.
- Platform Operations: Daily operational proficiency in Sprout Social, Meta Business Manager, LinkedIn, Pinterest, Reddit, and YouTube.
- Workflow Tools: Working knowledge of Trello, Asana, and Google Analytics (GA4).
- Community Focus: Exceptional verbal and written communication skills with strong intuition for online brand voice and audience engagement.
- Attention to Detail: High accuracy in content scheduling, link tracking, platform tagging, and routine inbox management.
Preferred Qualifications
- Basic Video Editing: Ability to make quick social tweaks, simple re-framing adjustments, or light edits using CapCut, InShot, or similar mobile tools.
- PR Awareness: Experience spotting user-generated trends or sensitive community sentiment that warrants escalation to communications/PR teams.
Compensation & Benefits
Salary Range: $55,000 to $65,000
(The actual salary offered will be commensurate with education, experience, and internal equity.)
We offer a competitive Total Compensation Package designed to support your financial, personal, and professional well-being. This includes:
- Participation in our Company Profit Sharing Program of up to 8% of base salary
- Comprehensive Extended Health and Dental Benefits
- Generous Paid Time Off, including annual vacation and personal days
- Hybrid Work Environment, offering flexibility to work both remotely and from our corporate offices
- Professional Development Opportunities to support ongoing career growth
- Access to Health and Wellness Programs, including gym facilities at our corporate head office
Speak to us to learn more about what we offer!
THE HIRING PROCESS
- Pre-Screen – Let’s talk about your experience, goals & excitement for this role!
- Interviews – Two or more interviews with different team members, including structured competency & scenario-based questions
- Presentation/Assessment
- References & Background Check
- We use audio recording transcription for our interview practices
About Us
Did you know O2E Brands has been voted one of the Best Workplaces in Canada 14 times!? Take a sneak peek into why that is, here: (YouTube) Check us out on social!
At O2E Brands, we know that great talent comes in many forms, and we want to meet you at your best. We value diversity and inclusivity. We will provide reasonable accommodations to applicants with disabilities at any time throughout the recruitment and selection process upon request.
Ready to take your career to the next level? Apply today!
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