About Kanto
Kanto Living is a Canadian design brand offering premium audio products, accessories, and innovative TV and mounting solutions. With an established international distribution network and a growing product portfolio, Kanto is strengthening its focus on building a global consumer brand through thoughtful campaigns, authentic community building, and disciplined growth.
Position Overview
Reports to: Chief Executive Officer
Location: Greater Vancouver, BC (Hybrid)
Department: Marketing
Position: Full-time, Senior Leadership
Salary: 120-160K CAD
Kanto is seeking an experienced Director of Consumer Marketing to lead our global consumer marketing strategy and build demand for our growing portfolio of consumer electronics products.
This senior leadership role is responsible for increasing brand awareness, strengthening consumer engagement, and growing sales across domestic and international markets. With a particular focus on Kanto Audio’s direct-to-consumer website, this role leads traffic and revenue growth and is accountable for the financial performance of Kanto’s D2C business.
The successful candidate will develop and execute integrated marketing strategies that support Kanto's retail, distribution, e-commerce, and direct-to-consumer channels.
Our objective is to build a stronger global consumer brand, create demand for our products, and support Kanto's continued expansion into new markets.
Key Responsibilities
Global Marketing Strategy
- Develop and execute a comprehensive consumer marketing strategy aligned with Kanto's business and growth objectives.
- Build brand awareness and consumer demand across North America and international markets.
- Adapt marketing programs to regional market opportunities, consumer preferences, and distribution strategies.
- Work closely with Sales and Product leadership to identify growth opportunities and support market expansion.
Brand Development and Consumer Engagement
- Strengthen Kanto's market positioning and consumer recognition.
- Develop integrated campaigns across digital, social, influencer, community, retail, and other relevant marketing channels.
- Ensure alignment with brand values and guidelines, ensuring a consistent consumer experience across all touchpoints.
- Build meaningful consumer engagement that translates into product consideration and purchase intent.
Product Launches and Marketing
- Lead consumer marketing strategies for new product introductions and existing product families.
- Collaborate with Product Development to establish product positioning, messaging, and launch plans.
- Coordinate consumer marketing activities across global markets and sales channels.
- Develop compelling product stories and campaigns that communicate Kanto's value proposition to consumers.
- Coordinate promotions and launch timing with the Director of B2B Marketing and Sales so that D2C activity supports, rather than competes with, retail partners.
Digital Marketing and Demand Generation
- Lead paid media, organic search, social media, influencer marketing, email/CRM, and digital acquisition strategies.
- Improve consumer conversion, engagement, and retention through measurable marketing initiatives.
- Identify opportunities to improve digital marketing effectiveness and consumer reach.
- Own traffic targets for Kanto’s direct-to-consumer websites and be accountable for D2C financial results.
- Oversee acquisition spend against agreed efficiency targets (customer acquisition cost and return on ad spend), and improve conversion, average order value, and customer lifetime value.
Marketing Leadership
- Contribute to the leadership, mentorship, and development of Kanto’s marketing and creative teams.
- Establish clear departmental objectives, priorities, and accountability, in collaboration with the Director of B2B Marketing.
- Manage external agencies, creative partners, and specialized marketing resources where appropriate.
- Build an effective, collaborative marketing organization capable of supporting Kanto's international growth.
Performance and Financial Accountability
- Establish meaningful marketing KPIs tied to consumer demand, brand development, and revenue growth.
- Manage marketing expenditures with a disciplined, return-focused approach.
- Evaluate campaign effectiveness and allocate resources based on measurable performance.
- Provide regular reporting to executive leadership on marketing initiatives, performance, and opportunities.
Qualifications and Experience
- Minimum 7 years of progressive consumer marketing experience, including senior management or leadership responsibilities.
- Demonstrated success building consumer brands and generating demand for physical consumer products.
- Experience developing integrated marketing campaigns across multiple sales channels.
- Strong knowledge of digital marketing, consumer acquisition, brand development, and marketing analytics.
- Experience in international or multi-market consumer marketing.
- Proven ability to lead creative and marketing professionals.
- Strong commercial judgment and understanding of the relationship between marketing investment and revenue growth.
- Excellent communication, organizational, and leadership skills.
Preferred Experience
- Consumer electronics, audio, lifestyle, or related consumer product industries.
- Marketing within a consumer product business selling through direct-to-consumer and retail channels.
- Experience expanding into international markets.
- Experience working closely with product development and sales teams.
What Success Looks Like
The Director of Consumer Marketing will be measured by their ability to:
- Increase consumer awareness and consideration of Kanto products through thoughtful, captivating omni-channel campaigns.
- Generate measurable consumer demand and retention that supports sales growth across all channels.
- Successfully launch new products and build sustained awareness and momentum for existing products.
- Expand Kanto's brand presence and engagement in international markets.
- Improve marketing effectiveness and return on investment while supporting sustainable growth and upholding high brand standards.
- Build and lead a capable, accountable marketing team alongside the Director of B2B Marketing.
- Collaborate closely with VP of Product & Brand to uphold high standards across all touchpoints.
